Marketing&Communications Manager, Vaughan

Marketing&Communications Manager We are seeking a Marketing&Communications Manager to lead the development and delivery of clear, high-impact communications within a sell-side asset management environment. This role is best suited to an experienced marketing and communications professional who has directly worked in sell-side investment or asset management settings, and who understands how to translate complex portfolio, fund, and performance concepts into clear, compelling narratives for institutional investors. The role also requires a strong interest in using data, technology, and AI to improve how communications are created, scaled, and delivered.

Role overview The Manager, Marketing and Communications is responsible for shaping how investment strategies, portfolio performance, and impact outcomes are communicated to institutional clients, limited partners, and the broader market. This is a senior role requiring proven experience in sell-side asset management marketing or investor communications, where accuracy, clarity, and credibility with sophisticated investor audiences are essential.

You will operate as both a strategic lead and hands‑on contributor, owning key deliverables while setting standards for quality and consistency across the function. You will also oversee a Senior Associate and work closely with portfolio management, impact, and business development teams.

A key focus of the role is the ongoing evolution of communications capabilities through marketing technology, automation, and AI-enabled workflows, ensuring communications are efficient, data-informed, and scalable while maintaining high standards of compliance and brand integrity.

Key responsibilities Leadership and oversight

Lead, mentor, and support a Senior Associate, including performance management and professional development

Establish priorities, workflows, and quality standards across marketing and communications deliverables

Partner with internal teams on product and service launches

Develop and manage relationships with external marketing and PR partners where required

Ensure alignment between communications outputs and broader business and marketing objectives

Evaluate and implement marketing technology and AI tools to improve efficiency, automation, and effectiveness

Client communications

Lead planning and delivery of investment reporting across pooled products and custom portfolios

Contribute directly to writing, editing, and design of investor reports and communications

Collaborate with portfolio managers and impact teams to develop clear narratives around performance and outcomes

Design and implement scalable, technology-enabled reporting workflows, including automation and AI-assisted content generation

Integrate data sources into reporting and communications outputs

Ensure all communications meet the expectations of sophisticated institutional investors, drawing on sell-side asset management standards and practices

Public communications

Own strategy and execution across web, digital, and social channels

Oversee ongoing development and improvement of website and digital presence

Lead creation of newsletters, press releases, media content, and other external communications

Maintain consistency of brand voice, messaging, and visual identity

Monitor communications performance and apply insights to improve engagement

Use SEO, analytics, and AI-informed insights to optimize content effectiveness

Provide communications support across internal initiatives and teams

Marketing and content strategy

Lead execution of marketing strategy with a focus on investment and product positioning in a sell-side asset management context

Develop marketing materials including pitch decks, whitepapers, reports, and thought leadership content for institutional investors

Support campaigns aimed at increasing visibility with institutional investors, consultants, and partners

Oversee marketing automation and audience segmentation approaches

Contribute to advertising and promotional planning across relevant channels

Support marketing efforts around industry events and key moments

Qualifications Applicants must demonstrate the following experience and capabilities:

Minimum seven years of experience in marketing and/or communications within sell-side asset management, investment management, or financial services

Direct experience producing investor-facing communications in a sell-side asset management context, including fund reporting, pitch materials, and product marketing content

Experience leading communications functions and managing or mentoring team members

Strong understanding of institutional investing and investor communications expectations

Proven ability to translate complex financial, portfolio, and impact concepts into clear, compelling narratives

Experience developing and executing marketing strategies for investment products in sell-side environments

Familiarity with marketing technology platforms (CRM, CMS, marketing automation tools), web platforms such as WordPress, and analytics tools

Interest or experience in applying AI tools, including generative AI and agentic workflows, to communications and marketing

Strong analytical skills with the ability to use data to inform decisions and improve performance

Experience working with technical teams, data systems, or performance dashboards

Strong design and visual communication capability

Web and digital marketing experience

Strong written and verbal communication skills in English; French is an asset

Eligibility to work in Canada without restrictions

If you bring direct experience in sell-side asset management marketing or investor communications and are interested in shaping how investment strategies are communicated to institutional audiences, we would be interested in hearing from you.

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