Consultant, Marketing Analytics&Insights, North Peel Regional Municipality (Kleinburg)

About Us At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad.

As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind.

With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection.

Associates share in each other’s success, drive change, and support one another while cultivating a great working environment to deliver on what is best for our Members.

Position Details What You Will Do

Assist in campaign/project scoping in marketing quarterly intake process by clarifying and aligning with business clients on campaign/project objectives, target and exclusion criteria, file format, etc.

Provide customer profiling with demographic, geographic and psychographic insights through 1st and 3rd party data

Automate routine list pulls and routine Power BI reports to improve efficiency

Provide analytics consulting services to support marketing strategy&planning of "Target the right customer using the right product through the right channel at the right time"

Remain involved in the campaign design phase and scope out the business analytical needs and challenges

Provide expertise in campaign experimental design (test vs. control), statistical significance, etc.

Support data literacy and ensure analytical results' interpretations and implementation are correct

Identify opportunities for integrated solutions, incorporating qualitative and quantitative insights by working with the Research team

Identify data gaps, new data opportunities and process enhancement opportunities to meet ever-growing business needs

Provide business use cases and propose recommendations to the Marketing Data&Analytics team for new data/process integration into Marketing Analytics Datamart (MAD)

Document new analytical methodologies and best practices in the Marketing Analytics Handbook and share knowledge with the rest of the team

Other duties as assigned

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who You Are

Bachelor's degree in Mathematics, Statistics, Engineering, Commerce, or Analytics areas

Minimum 5 years of database marketing by using SAS/SQL

Minimum 5 years of marketing analytics for campaign list pull, reporting or customer profiling

Experience with Power BI required

Experience designing audience targeting and exclusions, building test/control groups, measuring lift and translating results into business decisions using SQL and/or SAS

Experience in analytics consultation with 3rd party data such as Environics Prizm is an asset

SAS Certified Advanced Programmer (SAS 9) certification is an asset

Demonstrates strong logical reasoning and problem‑solving skills using a systematic and sequential approach

Ability to maintain accuracy and thoroughness in work, ensuring high‑quality outputs.

Strong verbal and written communication skills

Ability to work independently in a fast‑paced environment

Our Commitment We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

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