Brand&Marketing Manager - Demetres and Scooped, Vaughan

Craving a challenging and rewarding career in a place you actually love? Perfect. Demetres was founded in 1989, and we’re the premier destination for desserts in Toronto. With our 12 restaurant locations, 5 ice cream boutiques, a growing retail CPG presence, we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking forthe best people to take us there.

About the Role As Marketing Manager, you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You'll report directly to leadership and work hand-in-hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns to limited time offerings to influencer activations and SEO.

This is a high-ownership role. You'll set the content calendar, manage the brand voice across platforms, and serve as the in-house authority on what resonates with our guests in-restaurant, online, and on-shelf.

Key Responsibilities Brand Strategy&Campaign Leadership

Develop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice cream

Lead seasonal and campaign-level creative briefs, from concept through execution, with a sharp eye for on-brand storytelling

Maintain and evolve distinct brand identities for Demetres and Scooped

Identify and execute earned media opportunities including press pitches, partnership activations and collaborations

Social Media&Content

Oversee the content calendar across Instagram, TikTok, and emerging platforms for both brands

Direct and collaborate with internal and external marketing resources on photo, video, and copy production

Build and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channels

Digital Marketing&SEO

Own local SEO strategy across Google Business Profiles for all Demetres and Scooped locations

Drive website content strategy including landing pages, FAQs, and seasonal campaign pages

Oversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, setting KPIs, managing budgets, and reporting on performance

Identify SEO and AEO whitespace opportunities and develop content to capture high-intent local search traffic

Stakeholder Management

Collaborate cross-functionally with operations and R&D to keep marketing aligned with business priorities

Work with our in-store management team to drive local store marketing

Manage external vendors including photographers, designers, and agencies

Report on marketing performance to leadership with clear metrics and strategic recommendations

Required Skills and Qualifications

4–7 years of marketing experience, with at least 2 years in a leadership or strategy role

Strong creative instincts balanced with an analytical approach to campaign performance

Experience with graphic design, an eye for visual identity

Experience with social media strategy and content production for Instagram and TikTok

Familiarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)

Experience managing or mentoring junior team members

Access to reliable transportation to visit our restaurant locations and attend off-site events

Flexibility to occasionally work weekends and evenings depending on natural business needs

Here’s what you get from us

Competitive salary and benefits

Working in a collaborative, creative environment

Working for a brand that delivers happiness (people gush when you tell them where you work)

A healthy and flexible work life balance, with a supportive management team

A growing, exciting, ever-changing company

Unlimited ice cream

This is in our state-of-the-art Vaughan office, R&D, and production facility located on Strada Drive near Highway 7&Pine Valley (close to Hwy 400&Hwy 407).

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