Brand Marketing Manager, Markham

Direct Reports: Specialist, Promotions Marketing

Company overview

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them tocreate beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of“Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

Job Summary

This role leads the development and execution of launch strategies for Shiseido and Clé de Peau Beauté, including forecasting, pricing, and promotional planning. It manages core business operations such as SKU performance, discontinuations, and assortment strategy, while serving as a key contact for demand planning and inventory control. The position also oversees seasonal promotional programs, e-Boutique initiatives, and large-scale sponsorships.

Primary Duties&Responsibilities

Develop Launch Strategies for Shiseido and Cle de Peau Beaute

Develop Launch Plans and manage implementation and reporting

Develop Launch MSRP pricing strategy and approvals

Manage Launch&Promo Summary and champion weekly operational meetings

Create local Tester Conversion SAP SKU and BOM for launches

Create Seasonal Marketing Presentations

Manage Core Business for Shiseido and Cle de Peau Beaute

Core SKU management– Retail Sales and Gross Shipment Unit Forecast by SKU

Manage Discontinuation Plan (by Retailers and Warehouse)

Key contact for the Demand Planning team

Core SKU Tester conversion approvals for Inventory Control team

Core SKU Retail Pricing Strategy

Manage Assortment Matrix by Store Groups

Manage Promotional Program and Development

Manage Promotional Program seasonally with Promotional Development Specialist direct report

Oversee SAP SKU set-up for locally developed programs

Work with Digital Shared Service team for e-Boutique launch plans, promotional program and assets

Project management of Sponsorship engagement with PR agency and Communications team

Project manage large-scale retailer events and conferences

Manage relationships and contracts for collaborations

Work with Communications Team to develop strong outreach

Work with PR Agency for event execution

Working Relationships/Key Stakeholders

Internal brand teams Sales&Operations, Field Sales Team, Finance, and Distribution Center

Retailer corporate offices, PR agency

Forecasting and SKU management for launches and core businesses

Develop and manage GWP budget

Oversee BOM process for sets and GWP assembly

SAP champion for local SKU development and core catalogue

Qualifications&Competencies

University Degree or College Diploma in Business related disciplines

Minimum 3 years’ marketing, operations and/or sales management experience ideally in the cosmetic industry

Experience with SAP is an asset

Strong leadership, analytical, organizational and negotiating abilities

Strong presentation and communications skills and interpersonal skills

Must be detail oriented, accurate, ability to multi-task and work under pressure

Excellent computer skills including Microsoft Outlook, Excel, Word, PowerPoint and Illustrator

Trust 8 Competencies Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

Think Big: Adapt a big-picture perspective. Deliver new values through creativity.

Take Risks: Embrace Risk, Practice“Trial and Error and Trial”.

Hands On: Consider Front-line realities when making decisions. Take the lead from end to end

Collaborate: Leverage the diverse capabilities of colleagues.

Be Open: Create an environment that encourages everyone to speak up.

Act with Integrity: Be sincere and humble at all times.

Be Accountable: Commit to the goal. Take accountability for the execution.

Applaud Success: Create a culture that celebrates success.

We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be made. We can be reached at .

Job Function

Marketing

Industries

Personal Care Product Manufacturing

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