Marketing Director, Merritt

ABOUT BASS COAST Bass Coast is an artist-owned electronic music and arts festival held annually in Merritt, BC. Since 2009, it has built a reputation in the underground electronic music community for forward-thinking programming, immersive visual art, and a culture grounded in consent and community care. Twice named Best Boutique Festival in North America by DJ Mag. Our audience are loyal tastemakers who cannot be bought with mainstream tactics.

THE ROLE We are looking for a Marketing Director to lead a team of six (campaign designer, graphic designer, social media manager, special events coordinator, photo/video manager, street team manager) and take direct ownership of ticket sales and revenue. This is a senior leadership role accountable for revenue performance, marketing strategy, and the operational systems that allow a creative team to deliver consistently.

RESPONSIBILITIES

Own ticket sales from strategy through execution: set targets with leadership, track weekly pacing, and adjust to hit numbers across all on-sale campaigns.

Lead annual marketing strategy: campaign calendar, channel mix, messaging framework, and budget allocation, with regular KPI reporting.

Direct, support, and build accountability structures for the full marketing team; set briefs, timelines, and deliverables.

Plan and manage paid digital campaigns across Meta, Instagram, TikTok, and Google; oversee email marketing and website performance.

Direct the street team and community marketing program; build relationships with artists, collectives, venues, and community spaces aligned with Bass Coast’s values.

Ensure all marketing output is consistent with Bass Coast’s voice, visual identity, and cultural values, working in consultation with the music curation and art direction teams.

QUALIFICATIONS

5+ years in a Marketing Director role with direct team management.

Proven record owning sales or revenue targets in a marketing context.

Experience building operational systems: workflows, briefing processes, accountability structures.

Hands‑on paid digital campaign experience, including ad buying and performance analysis.

Strong grasp of grassroots and community marketing beyond digital channels.

Genuine knowledge of underground and independent music culture.

Clear, confident written communication— a brief, a campaign concept, and a social caption should all sound like Bass Coast.

Direct experience in the electronic music scene or at an independent festival is a strong asset.

Existing relationships within the BC or Canadian underground music community is a strong asset.

Must be legally eligible to work unrestricted in Canada.

COMPENSATION AND TERMS

Compensation:

$80,000–$95,000, with potential bonus structure tied to ticket sales performance.

Hours:

40 hours per week. Monday to Friday 9:00am - 5:00pm (occasional weekends)

Benefits:

Extended health and dental after 6-month probation.

Location:

Remote, with required on-site attendance at the festival in Merritt, BC (July)

Start date:

As soon as the right person is available

Bass Coast Project Ltd is an equal opportunity employer. We hire on the basis of employment equity and warmly encourage applications from Indigenous people, Black people, people of colour, women, LGBTQ2SIA+ people, people with disabilities, people living in poverty, and newcomers to Canada.

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