Demand Generation Innovation Manager at Jobber, Edmonton

Elevate Jobber's market reach as a Demand Generation Innovation Manager focusing on product-led growth strategies. Harness experimentation to drive real change.

In this strategic role at Jobber, you will lead the charge in demand generation innovation tailored for our product-led growth initiatives. Reporting directly to senior leadership, your focus will be on designing experiments, analyzing metrics, and facilitating high-level product discussions. Your contributions will directly impact the efficiency of marketing funnels serving small businesses in the service sector.

Key Responsibilities:• Initiate and lead new PLG experimentation projects • Develop prototypes and gather data for strategic decisions • Coordinate with marketing teams to test and validate concepts • Analyze performance metrics to support growth strategies • Maintain a comprehensive experimentation roadmap

Requirements:• Comprehensive experience in B2B demand generation roles • Proven ability to create impactful marketing tests • Strong analytical skills, particularly in funnel analysis • Effective communicator with executive audiences • Using AI tools for creative marketing execution

Play a crucial role in fostering growth and innovation at Jobber, helping small businesses thrive through data-driven marketing strategies. #J-18808-Ljbffr