Brand Manager, Delta

Salary Range: $80,000.00 To $100,000.00 Annually

Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.

Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity As our Brand Manager, you bring our portfolio of brands to life through all consumer touchpoints. With a strong blend of strategic thinking, marketing acumen, and operational rigor, you lead the development and execution of brand plans that drive impact across channels and audiences. You thrive in complexity—balancing big-picture brand vision with a keen attention to detail—while managing multifaceted projects across marketing disciplines. This role is pivotal in ensuring brand consistency, operational excellence, and seamless collaboration with product innovation, in‑house creative, digital, andcommercial teams. You will oversee campaign planning and go‑to‑market execution to packaging, brand education, and marketing operations. Passionate about brands and marketing, you understand how to strategically steward a brand portfolio from planning through execution and evaluation.

What You’ll Do Brand Operations

Manage team resourcing, project trafficking, and capacity planning

Support with budget planning, day‑to‑day tracking, and reconciliations

Communicate and collaborate effectively with internal stakeholders to ensure clear understanding of brand initiatives and progress

Support with internal and external brand education

Ensure brand consistency and quality across all efforts and materials

Brand Strategy&Positioning

Support with developing strategic brand plans across all channels (consumer programming, digital, activations, packaging, product, etc.) in alignment with goals and overarching business objectives

Set and deliver on KPIs

Contribute to the definition and evolution of brand positioning, messaging, tone of voice, and audience segmentation

Oversee the visual identity for brands in partnership with creative leadership

Analyze and utilize consumer, sales and brand health data to identify key insights to drive strategy

Identify opportunities and translate them into clear and effective marketing initiatives

Stay updated on industry trends, emerging technologies, and innovative marketing techniques to continually enhance marketing efforts

Support on product development, design and packaging

Campaigns, Activations&Go-to-Market (GTM)

Lead campaign briefing—defining goals, insights, tactics, timelines, and budgets

Outline campaign deliverables and tactical execution plans

Oversee campaign execution—asset creation (photography, videography, etc.), timelines, cross‑functional collaboration, and creative development

Facilitate cross‑function collaboration on integrated campaigns and projects

Anticipate potential challenges and risks related to brand activation campaigns and develop contingency plans to mitigate negative impact

Analyze campaign results to evaluate the success of brand initiatives and identify areas for improvement in future campaigns

Other Duties At Village Farms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise as we work together to support all business activities – seed to sale.

Work Status This is an on‑site role, working in or supporting operations and working collaboratively with cross‑functional teams across the business.

What You Bring Education

Post‑secondary degree or diploma in marketing, communications, commerce, business or related field

5-7+ years of experience in brand management and marketing ideally

Relevant hands‑on experience within cannabis industry, regulated industry, Consumer Packaged Goods (CPG) or beverage‑alcohol industry

Relevant hands‑on experience in using marketing analytics tools and platforms to measure campaign performance

Experience managing budgets, marketing workflows and brands at scale

Strategic, creative and practical with an entrepreneurial spirit that is focused on protecting the brand and the company while driving results

Strong communicator and proven ability to effectively collaborate with various partners and stakeholders

Strong marketing acumen and fluency in foundational marketing and brand principles

Experience managing external vendors, creative partners and cross‑functional relationships

Ability to effectively manage time and establish clear objectives and day‑to‑day priorities in a fast‑paced work environment; can adhere to tight deadlines and also be nimble in implementing last‑minute changes as needed

An energetic, enthusiastic, motivated, and open‑minded attitude

Proactive approach with the ability to anticipate challenges and lead projects from planning through execution

Ability to zoom in on executional detail and zoom out to broader brand vision

Curious mindset; follows brand, industry and marketing trends

Understanding of consumer behavior, market trends, and competitive landscape

Passion for cannabis is a plus

Must have the ability to obtain and pass a RCMP Criminal Record Check and maintain security clearance.

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