Senior Sales Enablement Specialist, Burnaby

Description Responsible for leading onboarding and ongoing enablement for field sales organization. This role helps translate strategy into training, messaging, tools, and materials that help sellers execute effectively and consistently. Working cross-functionally with Sales, Marketing, Product, Operations, and Training, this role develops and delivers enablement programs that support new hire readiness, product updates, process changes, and strategic initiatives.

This role will also serve as a key feedback channel from the field back into the business, identifying opportunities to improve messaging, training, tools, and execution.

Our sales team is one of the most important levers in the business. This role helps make that team better. The right person will improve how quickly new hires ramp, how clearly the field understands change, and how effectively our Territory Managers show up with customers.

This is not a role for someone who wants to sit on the sidelines and make decks. It’s a role for someone who wants to be close to the field, close to the work, and directly responsible for helping the team execute better.

Qualifications

Bachelor’s degree in business, Marketing, Communications, or a related field.

At least 5 years of experience in field enablement, sales enablement, seller marketing, field marketing, training, or a related go-to-market role

Experience supporting a field sales team at meaningful scale, ideally an organization with hundreds of sellers

Strong written and verbal communication skills

Strong judgment on how to simplify complex ideas into clear, useful sales materials

Experience applying polish and in-depth reviews across presentations, one-pagers, talk tracks, and training content

Experience partnering cross-functionally with sales, marketing, product, and operations

Experience presenting to sales teams and leadership groups

Strong project management skills and ability to drive work across multiple stakeholders

Experience using modern technical tools and platforms to create, distribute, and improve enablement content

A highly engaging presence and natural ability to build trust with the field

Strong bias toward simplicity, clarity, and execution

Experience in a medium-sized business sales motion rather than a highly complex enterprise sales model

Experience attending field meetings, sales kickoffs, or regional events as part of an enablement function

Experience building onboarding and certification programs from scratch or significantly improving existing ones

Familiarity with CRM, LMS, CMS, and modern content and workflow tools

Responsibilities What you’ll do

Partner with our training team to ensure new hires receive the content, material and messaging to be successful

Design, build and deliver enablement programs for new products, process updates, and strategic priorities

Partner with Sales, Marketing, Product, and Operations to translate strategy into messaging, training, and tools

Adapt and tailor core marketing materials into practical versions that meet the needs of the sales roles

Create playbooks, talk tracks, battlecards, meeting guides, and other enablement resources to support sales effectiveness

Train the field related program changes, purpose, and actions

Improve adoption of sales processes, tools, and best practices

Gather feedback from sales roles and sales leaders and identify where messaging, training, or process is ineffective

Track enablement effectiveness through ramp time, training completion, usage, adoption, and performance signals

Partner with managers to reinforce standards through coaching, inspection, and operating rhythm

Attend sales meetings and team forums to share updates, gather feedback, and reinforce key priorities

Develop simple, memorable materials and key selling points to help communicate value effectively

Help increase velocity by improving clarity, reducing noise, and making it easier for the field to execute

Support continuous improvement of enablement programs, communications, and field-facing content.

What success looks like

New Territory Managers ramp faster and more consistently

The field is clear on priorities, process changes, and what to say in market

Sales materials are simple, polished, and actually used by the team

Managers have better tools to coach and reinforce standards

Feedback from the field turns into better materials, better messaging, and better execution

The field spends less time hunting for answers and more time selling

Strategic changes make it into the field quickly and clearly

Employer Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets in numerous industries including construction, transportation, agriculture, energy, oil and gas, mining, and forestry. Our mission is to create compelling business solutions for the world’s builders to easily and confidently exchange equipment. Learn more about us at: Information Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.

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