Senior Manager, Loyalty Programs - Tech, Brampton

Location:

Brampton, ON (Hybrid, 3 days on-site)

Language:

English, advanced written and verbal communication required; bilingualism is an asset

Background Check Requirement:

Upon hire

About the Opportunity This is an exciting opportunity to shape and lead the evolution of a high‑impact customer loyalty program within a large, fast‑paced retail environment. You will play a pivotal role in designing and delivering a modern loyalty experience that drives customer engagement, retention, and long‑term growth, while ensuring a seamless transition from legacy systems to a new technology ecosystem.

Working cross‑functionally with teams across marketing, digital, operations, finance, and customer experience, you will act as the business owner of the loyalty function. Your work will directly influence how customers interact with the brand, ensuring every touchpoint is thoughtful, data‑driven, and alignedwith broader business objectives.

What’s In It for You Join a collaborative and forward‑thinking team that values innovation, ownership, and continuous improvement. This is an opportunity to lead meaningful transformation, gain exposure to enterprise‑wide initiatives, and make a visible impact on customer strategy. You’ll be part of a culture that supports growth, encourages new ideas, and recognizes the importance of balance and flexibility.

Your Responsibilities

You’ll lead the strategy, roadmap, and day‑to‑day operations of the loyalty program, ensuring performance aligns with business goals

You’ll oversee end‑to‑end validation of loyalty functionality within a new technology architecture, including UAT, defect management, and release readiness

You’ll design and launch a new loyalty program framework, including tiers, rewards, promotions, and customer value propositions

You’ll drive the migration strategy from legacy to new systems, ensuring a seamless and customer‑centric transition

You’ll partner with cross‑functional stakeholders to align on program rules, compliance, financial performance, and customer experience

You’ll manage program governance, reporting, and ongoing optimization, including ownership of loyalty P&L and performance metrics

Skills and Qualifications

5+ years of experience in loyalty, CRM, retention marketing, or customer lifecycle roles, with 2+ years in a leadership capacity

Strong experience with loyalty or CRM platforms, including program rules, offers, and member communications

Proven expertise in user acceptance testing, defect management, and translating business requirements into technical execution

Demonstrated ability to lead complex, cross‑functional initiatives in fast‑paced environments

Strong analytical skills, with experience using tools such as Excel, Tableau, or Power BI

Solid understanding of Canadian privacy and data regulations, including PIPEDA and CASL

Note from the Hiring Manager We’re looking for someone who can balance big‑picture strategy with hands‑on execution, someone who is curious, collaborative, and motivated to build a loyalty program that truly resonates with customers.

EEO Statement All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI‑assisted tools to help review applications.

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