Head of Market Expansion, Anglophone Africa, Toronto

Pioneer market expansion at LemFi for Anglophone Africa, focusing on enhancing financial access for the diaspora community. This role emphasizes growth strategy and user engagement across key regions.

As the Head of Market Expansion, you will lead the charge in optimizing the user lifecycle and driving revenue growth in Africa. This position requires a blend of analytical thinking and strategic foresight to penetrate markets like Nigeria and Ghana. You will work closely with teams across Product, Partnerships, and Operations, ensuring alignment with LemFi's mission of financial inclusion.

Key Responsibilities:• Define and implement strategies for market entry and user retention • Lead user acquisition through targeted campaigns and digital initiatives • Enhance conversion rates and user engagement via product optimization • Oversee operational synergy across various functions• Analyze performance metrics to refine growth tactics

Requirements:• Significant experience in a leadership role within B2C fintech • Strong track record of scaling fintech services in African markets • In-depth understanding of growth funnels and community engagement • Expertise in managing performance indicators like CAC and LTV • Capability to leada high-performing, diverse team

Shape the future of financial services for the diaspora with LemFi. #J-18808-Ljbffr