Senior Marketing Associate, PR&Social (Toronto)

Position Summary

Senior Marketing Associate, PR&Social - HomeEquity BankA proactive communicator and marketer who loves storytelling, building brand awareness, and creating social buzz is needed to support campaigns that elevate HEB’s brand profile, increase awareness of the reverse mortgage category, and drive thought leadership initiatives.Major Elements of the Role

Marketing Strategy&Program Management

Support the planning, development, and execution of PR campaigns to raise brand awareness, promote HEB’s products, and position HEB as a thought leader in the industry. Create social media posts across HEB’s social channels that increase brand awareness and visibility, grow audience following, and increase engagement.Write, proofread, and edit press releases, social media copy, media materials, talking points, customer and prospect emails, and other communications to ensure poignant and consistent messaging. Monitor media coverage, social conversations, and campaign performance to track impressions, share of voice, and evaluate overall effectiveness of PR and social initiatives.Support media relations by coordinating interviews, pitching stories, and creating briefs and messaging documents to guide media opportunities. Assist in developing social content calendars and campaign posts to maximize engagement and audience growth, then report on insights to optimize effectiveness.Support thought‑leadership and executive visibility campaigns as well as HR Brand initiatives by identifying opportunities, drafting materials, and coordinating execution. Develop work‑back schedules, leadership updates, maintain editorial calendars, and produce timely posts with approvals in collaboration with the social media agency.Maintain ambassador calendars to steward relationships and ensure engagement across initiatives. Stay current with industry trends, emerging social platforms and best practices, and competitor activity to inform PR and social strategies. Provide support for ad‑hoc PR and Brand team initiatives.Reporting, Analysis&Budget Support

Ensure frequent monitoring, tracking, and insightful reporting of all marketing campaigns. Track key business metrics and contribute to forecasting and reporting on campaign results. Ensure processing of invoices and vendor follow‑up as required. Qualifications – Skills and Experience

Minimum 3–4 years of experience in Marketing, PR, Communications, or social media, preferably within financial services or consumer marketing. University degree in Marketing, Communications, Journalism, or a related field (or equivalent experience). Progressive experience in content development, copy‑writing, basic design, and project management.Experience with social media management, reporting, and developing campaigns in CRM platforms. Experience with basic data analytics and reporting. Fully proficient with Word, PowerPoint, Excel, Adobe Suite, and Canva. Attributes

Critical thinking skills. Meticulous attention to detail and organizational skills. Excellent verbal and written communication skills with proven ability to distill complex ideas into short, transparent, and easily understandable messages. Self‑driven with innate curiosity, desire to learn, achievement orientation, and a strong desire to continuously improve the status quo.Ability to collaborate with multiple stakeholders internally and externally, up to senior management level. Excellent time‑management skills, effectively managing and prioritising workload under tight deadlines. Strong analytical skills with the ability to interpret campaign and media metrics.Working Conditions

Hybrid work environment. Perks (for eligible employees)

Competitive total rewards package that includes extended health and dental benefits. Employee&Family Assistance Program. Employer‑matched group retirement savings plan. Employee share investment plan. Well‑being initiatives including a wellness account, virtual self‑care programs, and extended mental health benefits. Employee corporate discount for GoodLife Fitness. HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates participating in all aspects of the selection process. To request accommodation, please contact your recruiter. Note that the successful candidate is required to complete a background check.

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